Let's cut the crap and talk business..

Profit Center Head | Business Development | Sales


Value Addition

  • Professional Product Marketing and Business Development Manager with over 20 years experience in marketing, product management, business unit management, and sales in Multinational Insurance and Pharmaceutical industries, showcasing pivotal growth in business development and key account sales. Currently working as an Associate Vice President with Max Life Insurance Company.
  • Proven track record of successfully expanding customer base, product offerings and range of services to quickly achieve impressive and sustained sales and revenue growth. Influential business leader, working comfortably with senior management to shape the firm’s strategic direction & long-term vision. 
  • Consistently demonstrate capabilities in Brand Management, Sales and Marketing, proven ability in building high performance multi cultural teams within a global matrix that influences revenue and market share of the company I am associated with. 
  • Holding strong foothold in growing brands and nurturing new launches, with a record of formulating unique strategies, brand communication, creative campaigns in over crowded brand generic markets where building and managing high performing marketing and sales teams is critical. 
  • Keen and have abilities to understand the root cause of any issues and thereby formulating strategies to bring success in brands at any stage of PLC.

Areas of Expertise

Geographical expansion of sales and product line
Sales forecasting, planning, and budgeting
Relationship building
Creating alternative channels of sales
Business development and promotion
Support on liability product sales 
Formulating and maintaining quality, accuracy, and process consistency throughout the sales organization and all product lines
Cost control
Building revenue generating sales teams
Learning and development
Retail management 

 Designation Experience Location
 Associate Vice President 20 Years Chennai

Key Performance Indicators

  • Responsible for strategic planning, sales development and growth, P&L, and process implementation.
  • Led strategic project planning and growth management in a rapidly changing business arena
  • Developed additional revenue streams by introducing fresh hires in the agent zone
  • Streamlined and implemented innova
  • tive methods to retain a fleet of agents forging new partnerships.
  • Managing a team of Frontline managers , AP Management  & advisors and sales responsibilities
  • Proficient in strategy formulation by in-depth study of inputs given by market research initiatives & fine tuning strategies to ensure wider market reach and penetration of unexplored markets. 
  • Hands on experience in establishing a reliable and cost effective network of Advisors / channel partners to escalate sales levels 
  • Accountable for overall operations & profitability of the branch.
  • Train & mentor Account Representatives, Account Executives & Agents to develop required skills
  • Proficient in strategy formulation by in-depth study of inputs given by market research initiatives & fine tuning strategies to ensure wider market reach and penetration of unexplored markets. 
  • Responsible for New Market development, focusing primarily on Corporate, Institutional, Retail, SME and NRI Business’s segment ensuring organizational goals are met
  • Assist the team in creating comprehensive, compelling, and effective proposals
  • Identify trending issues and proactively provide solutions to resolve them.
  • Establish a reliable and cost effective network of Advisors / channel partners to escalate sales levels 
  • Periodical Competitor analyses and Market Research. 


Critical Areas of Focus


Sales Expertise:

Business Development
Account Management
Institutional Sales
Distributor & Retail sales
Channel Management
New Business Acquisition


Marketing Expertise:

Market Research 
Analysis & Planning
Competitor Analysis
Solution Development
Product Launch
Online Involvement
Events & Advertising


Operational Expertise:

Client Relations
Stakeholder Relations
Vendor Relations
Project Life Cycle
Process Re-engineering
Change Management
Human Capital
Training & Development


Business Expertise:

Go To Market 
Stakeholder Relations
Regulatory affairs

Work Experience


Since August 2013 
Max Life Insurance Co Ltd
Associate Vice President

December 2012 - July 2013
Vamaja Realty Private Limited 
Sr Manager- Marketing( Head)

Oct 2011 – December 2012
Bharti Axa Life Insurance Co Ltd
Sr Branch Sales Manager  

July 2010 - October 2011 
Aegon Religare 
Branch Head


Apr 2008 - June 2010
Max New York Life Insurance Co
Partner – Office Head

Nov 2007 - May 2008 
Centaur Pharmaceuticals Pvt Ltd 
Zonal Sales Manager

Sep 2005 – Nov 2007
Wockhardt Ltd
Zonal Sales Manager 

Nov 2003 – Sep 2005
Nicholas Piramal India Ltd
Area Business  Manager


February 2003 – November 2003
IPCA – Innova Ltd,  
Regional Business Manager

August 1995 – February 2003
Zydus Alidac Ltd
Area Business Manager 


1995: Bachelor of Science - University of Madras 
2010: PPM (Certified Professional Agency Builder) – Kinder Brothers International
2011: Master of Business Administration – Finance – MS University 


Awards & Recognitions

2016: Selected for Development Centre in Bangalore (Among Top 50 OH in the Country)
2016: Qualified to attend MDRT Winds of change Meet @ Mumbai for Producing MDRT’s 
2015 - 2016: Executive Council Qualifier – Bali Indonesia 
2015: Winner- Guts of Glory 
2015: Winner – Don of December
2015: Top O H Training Sponsored on Inspired Leadership  Program @ IIM Lucknow
2015: Promoted as Sr Partner in 2015 Sep 
2014: Qualifier in MRC for JAS
2014: Qualifier in MBK Thailand
2014: Red Carpet Qualifier in all Quarter Awards in Zone Meet and Top OH
2013 – 2014: Rank No 1 : NWS Adherence Score 82.17 %  
2013: Best Sr BSM 2013-14 Award
2013: Won Trip to Pattaya at Branch Head level 2013
2013: Created 2 CEO and 2 EC Members from an Non Performing Branch
2011: Steered a sick branch to a top performing branch ranking No.1, maintaining consistent performance and strategically recruiting high performing agents.

2010: No 2 Office in MPML Patch
2010: Associate Stars Club- Member
2010: Won Commendation Certificates as Recruitment and Activation Stalwart from ZVP
2008 – 2009: Won Associate Partner of the Month Award in the Office 10 Times in a Row (2008,2009)
2008: Best Zone Award in Class Room Training – WSN Divn
2008: Best ZSM Award for Biovac A – MCC Divn
2008: Won incentive Trip to China for performance in the MCC Division
2009: Won Commendation Certificates such as Premium Genius and Paid Cases Genius 2008 from Agency Head
2008: Promoted as Partner – ( Office Head )  in 18Months 
2003: Grand Slam Zydan Award for Achieving continuous performance 
2002: Won Best Detailer Awards many times for different campaigns
1996: Won Super Star commendation for Performance
1995: Won Award as the best Participant in Class Room Training